Salesforce integration for Subaru Europe

THE PROBLEM Subaru needed to integrate a centralized switchboard management system with one of the best performing sales-oriented CRMs in the world.

THE INTEGRATION Salesforce is the creator of the CRM. Of the world’s number one CRM, to be precise. The platform is available in the cloud, and it allows you to manage every step of the sales process. The integration aimed at building a system that allows an optimized management of the sales process, by going through the easy-to-use telephony application – which is based on the most innovative Open CTI technology.


  • Access to the history of customers interactions
  • Identification of new business opportunities through the analysis of top customers’ purchase history


  • Browser native computer telephony integration (CTI), both for Salesforce Lightning and Salesforce Classic
  • Click-to-call
  • Contacts search bar
  • Auto-detect for existing contacts – with “redirect” on the corresponding page
  • Call history (only for the Classic version)
  • Dialpad (only for the Lightning version)
  • Pop-up calls (only for the Lightning version)

Subaru Europe

Subaru has installed a VOIP switchboard with the Cloud formula that allows us to manage the work flow through an integration with the Salesforce CRM platform.
The installation was quick and the technical support was excellent. Thanks to these technologies, we now have effective and reliable tools that support us in our activities, always guaranteeing cutting-edge solutions.

Ing. Marco Pitzalis
Subaru Europe